What advice can you give to a startup company?
Check out the following article in Evaluation Engineering magazine:
What Every Startup Needs to Know About NEBS
NEBS Certification - Design With The Customer In Mind
That was published in October 2002's issue of Conformity magazine.
Dave Lorusso has a regular column in Compliance Engineering magazine called "NEBS 101", check it out here:
"NEBS 101: Introduction to NEBS"
Dave has a list of publications you may find helpful at:
Dave Lorusso's Publications